JH.

John Her

Entrepreneur | Investor | Business Operator

My background spans sales, community events, real estate investment, and business ownership. Today I structure real estate deals, operate businesses, and teach underwriting. Explore my experience, use the free resources, and connect if you see an opportunity to work together.

Studio portrait of John Her

Experience

Experience Behind the Work

My Pool Dudes branded pool

Ownership and operations

My Pool Dudes

My Pool Dudes is a pool service business in Brazoria County, Texas that I own and operate. I am responsible for the day-to-day business, including pricing, hiring, technician management, customer service, billing, route optimization, and financial analysis. The ongoing work is to strengthen systems, teams, and service delivery rather than assume ownership alone solves operational challenges.

Azat Mard clothing display at Bloomingdale's Glendale

Retail and brand experience

Bloomingdale's x Azat Mard

As a personal stylist at Bloomingdale's Glendale, I saw that Azat Mard had a strong community following but no US store presence. I introduced the brand to the store and vouched for both sides as the launch took shape. It became the first Armenian fashion brand carried by the department store and sold out within six weeks. I learned that an opportunity can start by recognizing a gap and earning trust on both sides.

Canterbury property living room with sofa, chairs, and dining space

Photo 1 of 8: Living room

Real estate deal structuring

Canterbury property, Culver City

The seller had relocated out of state for work. The market had shifted while the property sat listed for months. She had no equity and was paying two mortgages, and every month the listing sat there, she bled a little more.

A traditional sale could not fix that. With no equity in the property, selling the traditional way would have meant coming out of pocket just to close.

What I could do was structure it. I took over her existing mortgage subject to at 2.875%, put $55,000 down, and positioned the property as a short-term rental. She stopped paying two mortgages. I got a cash-flowing property with a rate nobody can get today.

The numbers: about $96K in annual rental revenue and about $23,760 in profit, on monthly costs of around $3,600 plus a $450 HOA. Cash-on-cash came out to 31-43%, depending on how the furnishing was financed.

The lesson: the deal was not in the price. It was in the structure. These are my actual figures, not a projection or a promise of future performance.

Connect

Where We Could Work Together

Real Estate Opportunities

Connect about a property opportunity, underwriting question, or potential collaboration.

Business Acquisitions and Operations

Connect about a business opportunity, ownership transition, or operating challenge.

Education and Professional Collaboration

Connect about an educational conversation, community session, or shared project.

Featured video

How I Evaluate an Opportunity

John Her real estate video preview

The operator asks how a deal could work. The underwriter asks whether the deal belongs in the plan at all. Start with the assumptions, costs, and risks before adjusting the structure.

Free resources

Tools for the next decision

Property Deal Review Checklist

Organize property information, assumptions, expenses, and questions before moving forward.

Business Acquisition Screening Checklist

Review seller motivation, financial information, operations, and transition needs.

SOP Template

Document a recurring process with clear responsibilities and steps.

Weekly Business Scorecard

Track a defined set of metrics and identify weekly priorities.

My story

The work began with people.

Sales taught me to listen. Community events taught me to execute with others. Real estate sharpened my underwriting, and ownership keeps those lessons grounded in daily decisions.

Connect

Let's start a conversation.

Have a question or an opportunity you'd like to discuss? Introduce yourself and tell me what you're working on.